20 Real-World Examples of GenAI Applications Across Leading Industries

Google Workspace business customers get Gemini, generative AI features

The Gemini app experience for teen students has been designed to identify content that may be inappropriate to teen users and trigger policies and guardrails to help prevent inappropriate responses. It also contains a teen-friendly onboarding experience with an AI literacy video, endorsed by ConnectSafely and Family Online Safety Institute (FOSI), with tips on how to use generative AI responsibly. Recently published data from Macmillan Learning finds an embedded artificial intelligence tool can improve student learning and that students put up their own guardrails when using the tool.

Designed for both individual developers and businesses, it generates new code from natural language prompts. For example, if a user writes “design a landing page for a website,” the tool will produce the appropriate code. It is also equipped with a chatbot powered by the GPT-4 language model, allowing users to converse with Copilot in real time and ask questions about their code. OpenAI’s DALL-E 3 is a generative AI tool that creates high-quality digital images from text descriptions. It is the latest model in the DALL-E series and brings significant improvements over its predecessor in terms of image quality and prompt understanding.

Frequently Asked Questions

Stakeholders can also query ChatGPT or other generative AI tools, such as Claude, Bing or Gemini, for explanations of images. “We have these complex graphs — for example, the linear regression model. ChatGPT tells me what it is and how it applies to my market,” Grennan said. Marketing-focused GenAI tools, such as Jasper, can translate content into more than 30 languages, helping sales teams broaden their reach.

Simple tools for generative AI in everyday projects – NASSCOM Community

Simple tools for generative AI in everyday projects.

Posted: Fri, 24 Jan 2025 08:11:21 GMT [source]

Vehicles outfitted with generative AI can identify road signs and roadblocks more accurately and efficiently than traditional AI, making journeys safer and more enjoyable. It uses advanced AI to help drivers anticipate and react quickly to critical situations, such as crowded intersections, sudden braking or dangerous swerving. Additionally, it creates customized route itineraries to find the best routes and automatically adjusts speed to suit the topography. The system also answers incoming calls and syncs calendar meetings, among other functions.

Deezer has been among the most aggressive digital service providers (DSPs) when it comes to detecting AI-generated content, “noise” tracks meant to skim royalty revenue, and other low-quality content. While some efforts have looked into the technology’s applicability for warfighting functions, the most immediately promising use cases are those that support daily business operations. In October, the service announced a new pilot dubbed #CalibrateAI focused on simplifying repetitive and arduous tasks, that has since been brought under Project Athena. Over the last year, the Army and others at the Pentagon have worked to understand how emerging genAI platforms that leverage large language models (LLMs) can be integrated into the department. Known as Project Athena, the pilot aims to evaluate the use cases and cost models of commercially available genAI tech that can be used to support the service’s back-end office work. The effort is being led by the Army’s Chief Information Officer Leonel Garciga alongside the Office of Enterprise Management (OEM).

Customer Support

The Benify platform provides automated answers to questions about organizations’ benefits and rewards programs, as well as HR policies, freeing up the time that HR teams spend answering routine questions for higher-value work. It’s recently been augmented with the addition of a generative AI assistant called Beni, designed to streamline the process further. Beni focuses on helping organizations administer sophisticated benefits packages like personalized healthcare plans while also predicting trends that can guide businesses towards better management of employee wellbeing. Generative AI is already being used in transformative ways in many companies, just not yet as the driver of a wholesale redesign of major business functions. Business leaders are finding ways to derive real value from large language models (LLMs) without complete replacements of existing business processes. They’re pursuing “small t” transformation, even as they build the foundation for larger transformations to come.

• Leena is a comprehensive AI-powered HR platform with powerful generative functionality.
• Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources.
• These include a selling tool called the “magical bulk listing tool” that lets sellers upload batches of product images for which eBay will generate draft listings with suggested categories, titles, and item specifics within seconds.
• Embrace this revolution, and your brand can build trust, strengthen consumer relationships, and stay ahead in an increasingly AI-centric world.

Far be it from me to shy away from the annual set of predictions, but this year I wanted to more fully embrace generative AI. I performed an experiment with the technology, while also providing a few predictions of my own. The researchers tested GhostGPT’s capabilities by asking it to write a phishing email from Docusign, and the chatbot responded with a template for a convincing email directing the recipient to click a link to review a document.

These virtual personalities can be customized to match specific demographics and interests, which allows brands to do research quickly to understand and reach niche audiences. Five of the top generative AI tools include text generators ChatGPT and Claude, image generators DALL-E 3 and Midjourney and music generator Suno. Looking ahead, generative AI tools areexpected to become as essential as smartphones, the cloud and the internet itself, promising both exciting opportunities and some serious risks. Gems are customized versions of the Gemini app that remember your prompting instructions for future chats. You can also use Google’s pre-made Gems, like Learning Coach, which uses LearnLM to provide step-by-step study guidance along with helpful practice activities like quizzes and games. Understand anything with AI grounded in the information you trust using NotebookLM.

AI features can be incorporated into medical equipment, such as imaging machines, or sold as standalone software platforms. A challenge for device companies has been figuring out how to price these features, given that insurance does not cover them. In December 2023, eBay released a new feature based on generative AI technology that enables sellers to draft social media posts with the click a button. In a new video interview for FedScoop, Department of Homeland Security Deputy CTO for AI & Emerging Technology Chris Kraft shared insights into DHS’s pioneering efforts with generative AI.

The five biggest mistakes people make when prompting an AI

Enterprise investment in developing generative AI tools has exploded during the past two years because of the technology’s potential to make workers smarter and more efficient. “Vector databases face rising competition from broad-based platforms such as MongoDB. Assistant moves Pinecone up the stack into the application layer.” In addition, the service comes with instructions about how to customize assistants and agents for different uses and to meet the specific requirements of individual organizations. To provide some more forward-thinking marketing trends and predictions, I relied on my own efforts, along with insights from over 200 experts I interact with annually through my podcasts. I also read industry publications, write a few books a year and go to a dozen industry events annually. Instead, I was able to use those AI tools to get a sense of what is already out there and to do some very quick analysis and interpretation.

As panelists at Germany’s renowned IAA Mobility International Motor Show pointed out, generative AI can simulate various scenarios for safer, innovative designs and more energy-efficient systems. For organizations to stay relevant, they need to upskill, reskill and continually improve employee performance. GenAI assists talent managers in creating a unified talent lifecycle, enabling organizations to engage with and assess candidates and employees and helping recruits realize their potential and ultimately thrive within the organization. From inventory management to customer service, sales, store operations, loss prevention and beyond, GenAI has made retail operations exponentially easier and more effective. Automate troubleshooting and answering both simple and complex queries, as well as routing to human agents when needed.

She estimated this repository, which her team curated with approximately 20,000 documents over a five-year period, saves the company $6 million per year in employee productivity. I assessed how easy it is for users, whether beginners or experts, to navigate each tool. A user-friendly, intuitive interface reduces frustration and helps you focus on your goals. When selecting a generative AI tool, look for one with a well-structured interface to make the experience smoother and less time-consuming.

From artistic expression to technical precision, they challenge possibilities and transform the future. Statista expects the chatbot market to reach $1.25 billion by 2025, highlighting its importance. These data show global firms adopting and investing in Generative AI technologies.

Past interactions are organized by date on the sidebar, enabling you to revisit previous conversations. You can also customize the tool and set preferences for tone, style, and response format. Finally, security teams must guard against unintended biases and hallucinations when using AI of any kind and be cognizant of the unknowns that come with vendor-supplied AI.

Both are “free” to use — that is, you don’t have to be one of LinkedIn’s paying users to use the basic version of the tools. This is another tool designed primarily for recruiters, specifically designed to automate the process of note-taking during interviews and candidate assessments. It captures, summarizes and annotates any form of recruitment-related conversations and generates shareable feedback, allowing recruiters to focus on their engagement with candidates rather than their manual note-taking. One’s ability to leverage gen AI’s benefits “directly correlates with technical maturity,” Berent-Spillson also pointed out. Generative AI solutions are business-case-driven development initiatives that address strategic business objectives and create value for specific groups of organizational stakeholders, ideally at scale, the researchers write.

Built into ChatGPT, DALL-E 3 makes image generation accessible to everyone, even free users. It can make images in diverse artistic styles and adjust its generated images according to additional prompts. This AI tool can interpret anything from simple prompts to detailed paragraphs and produce highly-specific images in various sizes and orientations. Zendesk is an established leader in the field of customer support software, and it has added generative AI capabilities to its roster of services. It uses machine learning and natural language processing to understand customer sentiment and intent, automatically categorizing interactions and generating personalized responses. Human agents are provided with real-time guidance and advice on the best way to help out customers, and the AI learns to automatically direct tasks and inquiries to the best agent – human or machine – for the job.

Access to Justice 2.0: How AI-powered software can bridge the gap – ABA Journal

Access to Justice 2.0: How AI-powered software can bridge the gap.

Posted: Fri, 24 Jan 2025 16:21:44 GMT [source]

Enterprise teams use GenAI to supplement their skills, boosting their expertise in the process. Frantz acknowledged that LLM tools such as ChatGPT and Claude have guardrails meant to prevent such uses but said malicious groups are finding ways around those protections. “Using generative AI, they’re able to really analyze a particular system or software so they can tailor their attacks and launch more sophisticated attacks,” Nwankpa said. “The text and the images and the overall messages are a lot better because of GenAI,” said Ken Frantz, a managing director at assurance and advisory firm BPM. Generative AI is proving to be a game changer in cybersecurity, enabling both bad actors and defenders to operate faster, at a higher level and at a larger scale.

Transforming media and content production

It appeared that there was some overlap between ChatGPT’s categories, so I did some keyword analysis as well. After removing filler words, articles and other unnecessary terms, I identified the top 10 most popular terms along with their word counts. That said, if we were to draw a comparison between AI and humans, there are many of us that get busier at work during certain times of the year and get a little behind on their reading. Let’s start by exploring what six major generative AI applications suggest marketers should focus on in the coming year.

Derivatives of GenAI include chatbots, high-quality content, automated summarization, intelligent recommendation engines, virtual tutors and AI-powered creativity tools. Leena is a comprehensive AI-powered HR platform with powerful generative functionality. It offers a virtual HR assistant that can automate many tasks, including performance management, query resolution and employee onboarding. This is carried out via autonomous agents – basically generative AI workers that are able to carry out a series of tasks rather than simply respond to individual prompts, as is the case with regular genAI chatbots like ChatGPT. Using these agents, it’s able to create and maintain company knowledge bases, generate action plans and provide real-time insights into employee data. Our research shows that most companies are following a more targeted approach to transforming with generative AI.

“These two surveys have very different methodologies, so the fact that they produce such similar results is a good sign that the data is pretty accurate.” The study revealed significant reliance on free-tier AI services, with 63.8% of ChatGPT users, 58.6% of Gemini users, 75% of Claude users, and 50.5% of Perplexity users opting for non-enterprise plans. These services often lack critical safeguards found in enterprise versions, such as the ability to block sensitive prompts or warn users about potential risks. A recent study from data protection startup Harmonic Security found that nearly one in 10 prompts used by business users when interacting with generative AI tools may inadvertently disclose sensitive data. I evaluated the responsiveness and quality of customer support, factoring in how easy it is to get assistance and the depth of the available documentation. Good support is necessary for resolving issues quickly and ensuring the tool works smoothly.

As early adopters considered what tools to provide to which employees, those employees began using public tools such as ChatGPT or Gemini without asking permission. Wary of privacy and accuracy concerns but mindful of the added cost, many companies have begun to offer de-risked GenAI tools to at least some of their workers. Some are now starting to buy or create integrated tool sets that link generative AI to other functions that employees typically perform. Benefits vary by use and user, with individual initiative-taking and prompting skills influencing the value they derive. Generative AI can help educators develop (and follow through on) personalized development pathways, streamlining credentialing requirements and recording professional growth in real time. Generative AI tools can revolutionize professional development, empowering educators with tailored support and automating traditionally time-intensive tasks.

And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI. It’s no shocker that generative AI platforms suggested that “AI” was the top prediction or trend that marketers should know about. Of course, humans have been writing about artificial intelligence nearly non-stop since the launch of ChatGPT, as well, so I don’t know how different a study of 100% human-written content would be. GhostGPT can also be used for coding, with the blog post noting marketing related to malware creation and exploit development. Malware authors are increasingly leveraging AI coding assistance, and tools like GhostGPT, which lack the typical guardrails of other large language models (LLMs), can save criminals time spent jailbreaking mainstream tools like ChatGPT. NotebookLM Plus is a premium version of NotebookLM with significantly higher limits to support classes and organizations of any size.

This typically makes interactions faster as well as more efficient, responsive and personalized. At the same time, the chatbot learns from user feedback, improving its responses and minimizing its hallucinations and mistakes. Einstein’s Service Cloud is a fully-featured customer service tool integrated into the Salesforce platform that’s capable of automating many routine and not-so-routine customer interactions, as well as augmenting human agents. Interactions are split into “low touch” and managed by the platform’s Agentforce automated service bots, or “high touch,” to be overseen by AI-augmented humans. Responses can be fully tailored to fit your brand’s style, tone and voice, and being built on top of Salesforce, the platform has secure access to your enterprise data in order to inform its responses and interactions.

Students can use the AI app to locate key points quickly, develop study questions and prepare for exams. ChatPDF is also helpful for reviewing academic pieces, legal contracts and other dense documents. When Gemini generates a response, you can use the double check feature to evaluate whether there’s content across the web to substantiate its response. Gemini can also show you sources and related content within and below its response, including web sources with similar information and links for you to dig deeper. From the Gemini app and NotebookLM to Chromebook Plus, here’s how educators and students can use Google AI tools in 2025. How is your institution measuring the effectiveness of AI-powered tools in the classroom?

• From the Gemini app and NotebookLM to Chromebook Plus, here’s how educators and students can use Google AI tools in 2025.
• Synthesia creates AI-generated videos, complete with voiceovers and realistic-looking avatars that represent various demographics and moods.
• Many free-tier services explicitly state that user data may be used to train AI models, creating further risks of unintended disclosure.
• It also has better reasoning for multilingual dialogue and can maintain context over longer text passages.

It presents prompts to help kickstart your conversations and a dropdown menu where you can choose the tone Claude uses to respond to you, whether normal, concise, explanatory, or formal. That can be a challenge for security teams that might be understaffed and lack the necessary skills to do such work, Herold said. She said GenAI — like nearly all AI capabilities in the enterprise — must be trained and tuned to each organization’s unique environment. “GenAI is much better at relating all the different types of past experiences with each other, so it’s able to say, ‘It looks like there’s something wrong here based on all the other zero days we’ve seen,'” she said. “My fear is, as we continue to move in that direction, we are losing the knowledge base that comes from traditional code writing,” he said.

McKinsey is not alone in developing these specialized models for the general workforce. Another company we studied has extended its specialized LLM to not only find information but also autogenerate initial drafts of proposal text and slide decks. The French company built a new system that allows it to automatically identify tracks that have been created with generative AI tools. As educators navigate the demands of an AI-rich teaching environment, they require innovative tools to adapt their instructional practices while maintaining a focus on equity, efficiency, and continuous growth. Professional development will be even more important as the rate of change accelerates due to more powerful emerging tools.

They are pursuing small-t transformation, often with a human in the loop, as they build capabilities that can enable the development of applications that have higher value and risk. Overreactions by individuals and courts often stem from an outdated understanding of generative AI tools, despite their significant improvements in output and ease of use. Developers are continuously enhancing these platforms, yet they are unlikely to become reliable turnkey producers of legal work without human oversight.

These images can be downloaded and licensed, with each including legal indemnification of up to $50,000. Getty ensures that its AI-generated images do not feature recognizable characters, logos or other intellectual property. Imagen 3 is Google DeepMind’s latest image generator that can process naturally written prompts, so users don’t need to be skilled in prompt engineering. In addition, Imagen 3 is built to understand and capture finer details like textures, camera angles and lighting, enabling users to produce images in a broader range of styles.

It also has better reasoning for multilingual dialogue and can maintain context over longer text passages. In particular, the vendor plans to add integrations with new data sources, support more unstructured data types such as images and add new APIs that make it easier for users to customize Assistant to adapt to different domains. “For less sophisticated users, we wanted to lessen the learning curve,” Cordeiro said. “Pinecone Assistant was designed to give developers of all skill levels the ability to benefit from a vector database without having to go through all the steps that working with one normally involves.” Pinecone’s platform lets customers give structure to unstructured data so it can be used to inform analytics and AI applications, including generative AI capabilities.

Generative AI tools are software programs designed to create new content using advanced AI models. Typically built on neural networks, these models can identify structures and patterns within massive amounts of annotated data. Then, given a prompt or input, the AI is able to draw upon what it has learned to generate relevant, original works — often in real time. As generative AI continues to evolve and reshape the HR landscape, these tools represent just the beginning of what promises to be a transformative era in human resources management. While the technology is impressive, the real value lies in how these platforms free up HR professionals to focus on what matters most – the human aspect of their role. Organizations that successfully integrate these AI solutions while maintaining their focus on employee experience and workplace culture will be best positioned to thrive in this new era of HR technology.

From AI-generated news summaries to automated video editing, the technology accelerates content workflows and enables media companies to meet insatiable consumer demand for fresh and personalized content. Combined with Tongyi’s reasoning capabilities, these tools can empower creative industries to achieve previously unimaginable efficiencies and outcomes. The on-device personalization module, which is in a limited testing phase as part of the Privacy Sandbox initiative on Android, helps to protect user information from businesses with whom they haven’t interacted.

Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more. The Midjourney interface is primarily image-centric, with a layout focused on displaying generated images rather than texts. You can type in prompts at the top of the main page, but navigating and understanding the interface can be challenging for some, especially when it comes to customizing settings for image generation. Maximizing Midjourney requires an understanding of various options and specific prompts, making it less user-friendly for those unfamiliar with the tool. The development process, however, is complex, requiring models and applications to be trained with not only high-quality data but also large volumes of data to reduce the likelihood of inaccurate and even bizarre outputs called hallucinations. Tabnine offers code completion services in more than two dozen languages and integrated development environments (IDEs).